The ADEX DMP is the brain of the digital marketing. It´s a self-hosted data technology solution for managing, activating, analyzing and collecting user data from various online and offline channels to achieve a more efficient way of digital marketing. Unlock unique customer behavior insights and maximize your marketing ROI with precise target group segmentation and a corresponding data transfer to the correct exchange depending on your individual needs. For the ADEX customer this means a better understanding of its users but also sustained improvement in customer loyalty and the growth and acquisition of new customers through an effective audience management.
DATANEXX is a separate product derived from The ADEX. The Idea is the sales of data that a customer can offer such as - segment based data, attribute data, etc. to other customers on a marketplace.
Customers will be provided with a possibility to apply a price for their segment and decide if they want to offer it publically or to specific customers.